Sunday, November 27, 2011

Top 10 Information Sources Used by Home Buyers

Every year the National Association of Realtors conducts a Profile of Home Buyers and Sellers to help real estate agents better understand how to reach their target market.  This years survey of over 5,500 home buyers and sellers highlighted a few changes in the way people shop for real estate.  Most notable was the fact that the number of home buyers that use the internet as a starting point in their home search dropped from 91% in 2010 to 88% in 2011.

The following are the top 10 information sources used by home buyers surveyed in the 2011 NAR Profile of Home Buyers and sellers;

    1. Internet -                                   88% 
    2. Real estate agent -                     87%
    3. Yard sign -                                55%
    4. Open house -                            45%
    5. Print newspaper advertisement  30%
    6. Home book or magazine -         19%
    7. Home builder -                          16%
    8. Relocation company -                  4%
    9. Television -                                  4%
    10. Billboard -                                   4%
 These percentages are for all age groups and in fact, the survey is broken down by age groups. Below is the same list of information sources but we also list the top age group for each source;

    1. Internet -                                     25-44/96%
    2. Real estate agent -                       24-64/88%
    3. Yard sign -                                   18-24/59%
    4. Open house -                              45-64/47%
    5. Print newspaper advertisement    65 or older/39%
    6. Home book or magazine -           45-64/21%
    7. Home builder -                            65 or older/21%
    8. Relocation company -                 45-64/5%
    9. Television -                                 18-24/6%
    10. Billboard -                                  18-64/4%
While these breakdowns look fairly predictable, two surprises we found in the age related data was that the 24-44 year old group beat out the 18-24 for using the internet as a real estate shopping resource and the 18-24 year old group  reported the highest use of television as a home shopping resource.

The bottom line for real estate marketers is if you want to reach the largest group of home shoppers, the Internet is still the best place to be.

Sunday, April 24, 2011

Largest Real Estate Companies in the US

Is it just me or has anyone else tried to find a list of real estate companies or real estate brokers in the US and been unsuccessful? I consider myself pretty good at doing research online and I spent a good deal of time looking for a list of the biggest real estate companies and came up empty.

I did see that RISMedia's 23rd annual Power Broker Report for real estate companies has been released recently but that data appears to be only available on a subscription basis for a fee. I thought I could find anything on the Internet with Google but it appears as though it's not as easy as I thought.

I recently found a list of the Top real estate websites by unique visitors but it's not the same.
If anyone can point me in the direction of a recent list of real estate companies in rank order from largest to smallest, please leave a comment below.