Tuesday, April 27, 2010

Agentopolis is Getting Social

Better late than never right! Yesterday we added an easy way to connect with Agentopolis from our home page with the addition of a Facebook, Twitter and Blogger icon. Simply click on any icon to find, follow, or interact with us on the web.

Our goal with our social media strategy is to help our member real estate agents get more exposure by making it easy for them to share their profile and listings with their social networks.

Stay tuned as we will also be simplifying our recommendation process to make it look and work more like rating systems you are already familiar with.

Thursday, April 8, 2010

How Do You Spell Transparency?

I recently joined a real estate forum and started contributing in what I thought was a respectful, professional manner having been blogging, writing and tweeting on the Internet for the past 10 years. It was a nice forum because it recognized that many people contributing to these types of media want to get some SEO, search engine optimization, value for their efforts, myself included.

As a result the forum allowed it's members to include anchor text links in their signatures, posts and comments. To make sure their members were at least somewhat sincere, it was required that you make 15 contributions before you could actually start linking back to your site. Over all I thought it was a great idea, that is until I logged in and got this message;

You have been banned for the following reason:
No reason was specified.

Date the ban will be lifted: Never

This caught me by surprise as I belong to many online communities and I'm very familiar with basic etiquette and I work hard to be professional, relevant and transparent. I thought back over my previous posts to try and see what I might have done or said to "get the boot". But when I noticed that there was no reason specified as to why I was banned, I thought there must be more to this than meets the eye so I decided to poke around a little.

I discovered that the owner of this forum was a real estate marketing company and they obviously didn't want any competition. I kind of wish they would have mentioned this up front as I did read their terms of participation and there was no mention of who could join or not join.

They also could have made it clear who was the owner of this forum. As a real estate marketing company providing a great internet marketing tool for real estate agents, I would want everyone to know who was providing the service. Why hide this fact?

Anyway, at first I was a little mad about the whole thing but then I realized that there was nothing stopping me from launching my own industry forum. When I looked into the software required and costs, courtesy of a link at the bottom of their site, I discovered that it was more affordable than I thought and now Agentopolis is in the process of launching our own real estate forum. This will be free and a great place for real estate agents to develop valuable links back to their sites to help them with their Google rankings and internet marketing. We will even provide free webinars on how to use this tool.

So I guess you could say I'm grateful to the secret owner of the forum who kicked me to the curb, if it hadn't been for them I never would have known about this great free real estate marketing tool.

Thanks secret real estate marketing company, and don't worry, your secret is safe with me ;)

Wednesday, April 7, 2010

Google Local Business Center Video Tutorial

Lately I've been running into more and more internet marketers who are preaching the ease and benefits of using the Google Local Business Listing to get on the first page of the Google SERP. I have also noticed more local listings showing up in front of the organic search results for many of the searches I do. This is especially true for local real estate and MLS listings searches.

If you're looking for a free easy way to get your real estate web site found on Google, watch this short video from Google. It doesn't get much easier or cheaper than this, enjoy!